Navigating the different AR Platforms
While AR experiences are mostly consumed on mobile devices there are significant differences in the capabilities between devices, operating systems and modes of distribution and of course the respective user groups. To better segment and understand these differences we use the terminologies WebAR, SocialAR and NativeAR.
General Use Cases
From viral AR effects on social media to global ad campaigns, from art & gaming experiences to industry 4.0 production: The list of innovative and engaging real world examples of AR is growing by the day.
INDUSTRY 4.0 MANUFACTURING
Medientools specialises in AR experiences for the web. Using cutting edge technologies, we strive to close the distribution gaps of native AR apps to bring your product to a larger audience.
We help you deliver WebAR experiences seamlessly via URL. Lost user impressions caused by app install drop-offs become a thing of the past.
While already pushing the limits with our specialized toolset to enable WebAR experiences in Smartphone Browsers we are eager to adopt WebXR when the time is right.
WebXR API (Target Q1/2020)
Powerful but efficient immersive experiences launched from otherwise regular websites will become a reality and users will come to expect a mobile AR experience.
The Upcoming WebXR standard by the W3C for accessing native device AR capabilities from mobile browsers will be the game changer we have been waiting for.
The advanced AR capabilities of social media platforms can be harnessed to reach large yet targeted audiences.
We build SocialAR experiences for Facebook, Instagram and Snapchat, pushing the technical limits of the respective platforms.
If there is a need for powerful and efficient Computer Vision and native sensors on the device, native applications are still the benchmark.
With the native AR development tools ARKit and ARCore we can solve complex AR use cases on current iOS and Android devices.This applies mostly to Enterprise & B2B environments where there is a greater need for stability, less device variance and mandatory user onboarding.
VR & MR
Leveraging a network of leading 3D artists and fellow VR agencies, Medientools can lead in designing XR applications that cover AR, VR & MR content.