Extended Reality 

 Join the exiting fusion of AR, VR & MR 


Extended Reality (XR) is now. The new paradigm where experiences of Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) are inertwined.

AR // Enhance the World

Augmented Reality is one of the major fields of growth in software technology alongside Artificial Intelligence, borrowing from major advances in Deep Learning and Computer Vision and enabled by the ubiquitous distribution of AR-capable smartphones. We at Medientools see AR as a top priority in R&D, consulting and client work.

While AR experiences are mostly consumed on mobile devices there are significant differences in the capabilities between devices, operating systems and modes of distribution and of course the respective user groups. To better segment and understand these differences we use the terminologies WebAR, SocialAR and NativeAR.

General Use Cases

From viral AR effects on social media to global ad campaigns, from art & gaming experiences to industry 4.0 production: The list of innovative and engaging real world examples of AR is growing by the day.

USE CASES
CAPTURE & SHARE AR GAMES INTERACTIVE AR PROMOTIONS ENHACED PRODUCT INSTRUCTIONS INDUSTRY 4.0 MANUFACTURING AR APPLICATIONS

WebAR // Augmented Reality for the Web

Medientools specialises in AR experiences for the web. Using cutting edge technologies, we strive to close the distribution gaps of native AR apps to bring your product to a larger audience. We help you deliver WebAR experiences seamlessly via URL. Lost user impressions caused by app install drop-offs become a thing of the past.

While already pushing the limits with our specialized toolset to enable WebAR experiences in Smartphone Browsers we are eager to adopt WebXR when the time is right.

USE CASES
FACE FILTER CAPTURE AND SHARE IMMERSIVE AR PORTALS INTERACTIVE AR PROMOTIONS

WebXR API (Target Q1/2020)

The Upcoming WebXR standard by the W3C for accessing native device AR capabilities from mobile browsers will be the game changer we have been waiting for. Powerful but efficient immersive experiences launched from otherwise regular websites will become a reality and users will come to expect a mobile AR experience.

SocialAR // Augmented Reality for Social Media

The advanced AR capabilities of social media platforms can be harnessed to reach large yet targeted audiences. We build SocialAR experiences for Facebook, Instagram and Snapchat, pushing the technical limits of the respective platforms.

USE CASES
FACE FILTER CAPTURE AND SHARE IMMERSIVE AR PORTALS INTERACTIVE AR PROMOTIONS

NativeAR // Augmented Reality via native App

If there is a need for powerful and efficient Computer Vision and native sensors on the device, native applications are still the benchmark. With the native AR development tools ARKit and ARCore we can solve complex AR use cases on current iOS and Android devices.

This applies mostly to Enterprise & B2B environments where there is a greater need for stability, less device variance and mandatory user onboarding.

USE CASES
AR PRODUCT MANUALS/INSTRUCTIONS AR GAMES INDUSTRY 4.0 AR APPLICATIONS

VR & MR // Simulated immersive Realities

Leveraging a network of leading 3D artists and fellow VR agencies, Medientools can lead in designing XR applications that cover AR, VR & MR content.

Our Services

Following our product and business driven approach, we help you implement your advanced AR project with a full service stack.

CONSULTING
WORKSHOPS R&D CREATIVE CONCEPTS TECHNICAL CONCEPTS POC

PROJECT MANAGEMENT
SCRUM KANBAN

3D MODELLING & TEXTURING
MODELLING & SCULPTING TEXTURES & MAPS RIGGING MOTION TRACKING ANIMATION
ART DIRECTION

PROGRAMMING
UI/UX FRONTEND BACKEND COMPUTER VISION ML MODEL TRAINING

DISTRIBUTION & MONITORING
INFRASTRUCTURE SETUP & ADMINISTRATION APP HOSTING SOCIAL MEDIA DISTRIBUTION ANALYTICS & MONITORING

Tech-Stack

Extended Reality Applications are based on Mobile Technologies including evermore AI/ML features.

APPLICATION DEVELOPMENT
UNITY THREE JS AFRAME SPARK AR STUDIO LENSSTUDIO ARKIT ARCORE AMAZON SUMERIAN

TECHNICAL CAPABILITIES
MARKER DETECTION PLANE DETECTION 3D & VR SCENES OBJECT DETECTION OBJECT TRACKING OBJECT SEGMENTATION FACE TRACKING HAND TRACKING BODY DETECTION BODY SEGMENTATION MULTI AGENT/PLAYER MODES

SUPPORTED MOBILE BROWSERS
CHROME/FIREFOX ANDROID SAFARI iOS

SUPPORTED SOCIAL PLATFORMS
FACEBOOK INSTAGRAM SNAPCHAT TIKTOK

SUPPORTED MOBILE OPERATING SYSTEMS
ANDROID iOS