Extended Reality

Join the exiting fusion of AR, VR & MR

Extended Reality is now. The new paradigm where experiences of Augmented Reality, Virtual Reality and Mixed Reality are inertwined.

Enhance the World

Augmented Reality is one of the major fields of growth in software technology alongside Artificial Intelligence, borrowing from major advances in Deep Learning and Computer Vision and enabled by the ubiquitous distribution of AR-capable smartphones. We at Medientools see AR as a top priority in R&D, consulting and client work.

Navigating the different AR Platforms

While AR experiences are mostly consumed on mobile devices there are significant differences in the capabilities between devices, operating systems and modes of distribution and of course the respective user groups. To better segment and understand these differences we use the terminologies WebAR, SocialAR and NativeAR.

General Use Cases

From viral AR effects on social media to global ad campaigns, from art & gaming experiences to industry 4.0 production: The list of innovative and engaging real world examples of AR is growing by the day.

USE CASES
CAPTURE & SHARE AR GAMES INTERACTIVE AR PROMOTIONS ENHACED PRODUCT INSTRUCTIONS
INDUSTRY 4.0 MANUFACTURING

WebAR

Medientools specialises in AR experiences for the web. Using cutting edge technologies, we strive to close the distribution gaps of native AR apps to bring your product to a larger audience.

We help you deliver WebAR experiences seamlessly via URL. Lost user impressions caused by app install drop-offs become a thing of the past.

While already pushing the limits with our specialized toolset to enable WebAR experiences in Smartphone Browsers we are eager to adopt WebXR when the time is right.

WebXR API (Target Q1/2020)

Powerful but efficient immersive experiences launched from otherwise regular websites will become a reality and users will come to expect a mobile AR experience.

The Upcoming WebXR standard by the W3C for accessing native device AR capabilities from mobile browsers will be the game changer we have been waiting for.

USE CASES
FACE FILTER CAPTURE AND SHARE IMMERSIVE AR PORTALS INTERACTIVE AR PROMOTIONS

SocialAR

The advanced AR capabilities of social media platforms can be harnessed to reach large yet targeted audiences.

We build SocialAR experiences for Facebook, Instagram and Snapchat, pushing the technical limits of the respective platforms.

USE CASES
FACE FILTER CAPTURE AND SHARE IMMERSIVE AR PORTALS INTERACTIVE AR PROMOTIONS

NativeAR

If there is a need for powerful and efficient Computer Vision and native sensors on the device, native applications are still the benchmark.

With the native AR development tools ARKit and ARCore we can solve complex AR use cases on current iOS and Android devices.This applies mostly to Enterprise & B2B environments where there is a greater need for stability, less device variance and mandatory user onboarding.

USE CASES
AR PRODUCT MANUALS/INSTRUCTIONS AR GAMES INDUSTRY 4.0 AR APPLICATIONS

VR & MR

Leveraging a network of leading 3D artists and fellow VR agencies, Medientools can lead in designing XR applications that cover AR, VR & MR content.